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Use the map (or maps) referenced in each question for your answer. What country had the largest American territorial claims, as shown on Map 16.4? Did the amount of land claimed correspond to actual settlement and control by the various countries?
Brand Improvisation
The ability of a brand to adapt spontaneously to changing market conditions or customer needs without losing its core identity.
Brand Improvisation
The act of spontaneously creating or adapting a brand's messaging or strategy in response to unexpected opportunities or challenges.
Authenticity Deficit
Refers to a perceived lack of genuineness or originality within a brand, product, or individual, leading to distrust or disfavor.
Authenticity Deficit
The gap between a brand's claims of genuineness and the consumer's perception of its actual authenticity.
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