Examlex
Define the following terms: the Greens
Customer Engagement
The emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy.
Brand Interactions
The engagements or activities that occur between a customer and a brand across various touchpoints.
Social Media
Platforms that enable users to create, share content or participate in social networking.
One-to-One Communications
One-to-one communications involve direct and individual interaction between two parties, such as a company and a customer, allowing for personalized messages and a deeper connection.
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