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Define the Following Terms: the Greens

question 67

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Define the following terms: the Greens


Definitions:

Customer Engagement

The emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy.

Brand Interactions

The engagements or activities that occur between a customer and a brand across various touchpoints.

Social Media

Platforms that enable users to create, share content or participate in social networking.

One-to-One Communications

One-to-one communications involve direct and individual interaction between two parties, such as a company and a customer, allowing for personalized messages and a deeper connection.

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