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The visible Web is many times larger than the invisible Web.
Repeat Sales
Subsequent purchases made by customers who return to buy the same product or service after their initial purchase.
Follow-up
The process of maintaining contact with customers or clients after a transaction to ensure satisfaction or to continue the relationship.
New Customer
An individual or entity that purchases products or services from a business for the first time.
Administrative Costs
Expenses related to the general operation of a business, including office management, clerical work, and executive salaries, that do not directly contribute to production or sales.
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