The _____ Is the Pathway Through Which the Source Sends

question 46

Multiple Choice

The _____ is the pathway through which the source sends a message.

• A) noise
• B) feedback
• C) context
• D) channel

Understand the concept of social currency and its relevance to brand and consumer interactions on social media.

Identify reasons for the success or failure of social media campaigns.

Understand the significance of Forrester's Social Technographics Model in gauging the usefulness of social media for building customer relationships.

Recognize the diverse microblog user types as defined by the Pew Research Center.

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Definitions:

ALU

The Arithmetic Logic Unit, a component of the central processing unit (CPU) in computers that performs arithmetic and logic operations.

Source-data Automation

The process of directly capturing and processing data from its point of origin without manual data entry.

Barcode Readers

Electronic devices that can read and output printed barcodes to a computer.

Fat Client

A computer in a client-server architecture that performs the bulk of data processing operations itself, rather than relying on a server.