Disposable Cameras Were a Flop at First

question 8

Multiple Choice

Disposable cameras were a flop at first.Consumers doubted that they could take good pictures.When disposable cameras were repositioned "for those who forgot their camera on vacation" or "for those who do not want to ruin their expensive camera on the beach or slopes" sales increased.This could be best thought of as a successful example of marketers understanding

• A) how consumers dispose of cameras.
• B) why consumers acquire cameras.
• C) media marketing techniques.
• D) the limits of disposable optical engineering.
• E) the information search process.

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Definitions:

Dependent Variable

The behaviour, characteristic, or outcome that the researcher wants to explain or predict.

Canadian Registered Nurses Examination

A licensing examination for nursing graduates in Canada to become registered nurses (RNs).

Study Groups

Small groups of people who regularly meet to discuss and learn about a specific subject together.

Research Study

A systematic investigation designed to develop or contribute to generalizable knowledge through the collection, analysis, and interpretation of data.