In Marketing,positioning Refers to

question 14

Multiple Choice

In marketing,positioning refers to

• A) where the brand is placed on the stores' shelves.
• B) how the consumer perceives the brand in relation to the competition.
• C) where to place marketing communications for a brand so it capture the consumer's attention.
• D) how to develop attractive packaging to entice consumers to try the brand.
• E) None of these choices is true.

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Definitions:

Antagonistic Groups

Groups that exhibit opposition, hostility, or competition towards each other within a social or organizational context.

Compromising

A conflict resolution strategy where parties involved make concessions to reach a mutually acceptable agreement.

Integrating

The process of combining two or more things to form a coherent or unified whole.

Obliging

Readily performing favors or services; showing a willingness to help others.