How Have Recent Changes in Technology Affected When Consumers Make

question 92

Essay

How have recent changes in technology affected when consumers make a purchase? Give some examples.

Evaluate the impact of systematic risk factors on asset returns in the context of both one-factor and multifactor models.

Differentiate between the roles of firm-specific risk and market-wide risk in asset pricing models.

Understand the composition of U.S. household assets and liabilities in 2018.

Differentiate between real and financial assets and their significance in the economy.

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Definitions:

Promotional Mix

A combination of marketing tools including advertising, sales promotion, public relations, personal selling, and direct marketing used to reach the target audience and fulfill the organization's overall goals.

Sales Promotion

Short-term incentives or activities aimed at encouraging the purchase or sale of a product or service.

Direct Marketing

A form of advertising where businesses communicate directly with customers through various media.

Promotional Mix

The combination of different marketing approaches, including advertising, sales promotion, personal selling, public relations, and direct marketing, used to achieve business goals.