Examlex
How can studying consumer behavior help marketers?
Descriptive Method
A research method aimed at observing and describing the characteristics of a subject without influencing it.
Case Study
An in-depth investigation of a single individual or group to explore dynamics, behaviors, or conditions.
Correlational Research
A method of research that examines the relationships between variables, whereby a researcher observes or measures two or more variables to find associations between them.
Independent Variable
The variable in an experiment that is manipulated or changed by the researcher to observe its effects.
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