Examlex
How do knowledge and information about consumer choices spread or diffuse through a market?
Prototype-Matching Theory
A theory in cognition suggesting that object recognition is based on the comparison of the object to a prototype or the most typical instance of a particular category.
Gestalt Principles
Rules describing how humans naturally perceive objects as organized patterns and wholes, rather than separate components.
Context Effects
The influence that environmental factors or surrounding information can have on the perception, understanding, and memory of stimuli.
Top-Down Theories
Theories that emphasize how prior knowledge, expectations, or beliefs influence perception and understanding.
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