Usage Is at the Core of Consumer Behavior

question 69

True/False

Usage is at the core of consumer behavior.

Evaluate the role of personal moral development and reasoning in ethical decision-making within organizations.

Explain the influence of social consensus on the perception of decisions as ethical or unethical.

Compare and contrast ethical principles used to justify decisions, highlighting differences between self-serving and community-focused approaches.

Define concepts of proximity, temporal immediacy, and concentration of effect in the context of ethical issues.

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Definitions:

Bias-Free Language

Language that avoids bias, stereotypes, or expressions that discriminate against groups of people.

Company's Image

The public perception or reputation of a business, shaped by its actions, branding, and communication strategies.

Communication Style

The manner in which an individual expresses themselves verbally and non-verbally when communicating with others.

Audience's Needs

The requirements or expectations that an audience has from a communication, presentation, or product, which must be met to ensure satisfaction.