Prices Tend to End in

question 81

Multiple Choice

Prices tend to end in .99 mainly because this price

• A) is the MSRPs suggestion.
• B) is mandated by the MSRP.
• C) enhances perception of product quality.
• D) is perceived by consumers to be cheaper.
• E) is the default by retail managers.

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Definitions:

High Self-monitoring

A personality trait characterized by a high level of sensitivity to social cues and adaptability in behavior depending on the situation.

Emotional Stability

A personality trait characterized by the ability to remain calm, composed, and steady, especially under stress or during challenging situations.

External Locus

A belief that one's life events are predominantly controlled by external forces or circumstances beyond one's personal control.

Short Tenure

A brief period of time someone holds a particular title, office, or position.