How Can Attitudes That Are Inconsistent with a Consumer's Attitude

question 89

Short Answer

How can attitudes that are inconsistent with a consumer's attitude affect the consumer's behavior?

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Definitions:

Socio-Emotional Selectivity Theory

A psychological theory that explains how individuals prioritize their emotional goals and social relationships as they age.

Generativity

A concern for establishing and guiding the next generation, often seen as a stage in adult life in Erikson's theory of psychosocial development.

Cherished Object

An item that is highly valued or dearly loved by someone, often holding sentimental value.

Identity

Identity refers to the qualities, beliefs, looks, and expressions that make a person (self-identity) or group (particular social category or social group) distinctive.