Response Involvement Is When Consumers

question 85

Multiple Choice

Response involvement is when consumers

• A) have a high degree of affective response to ads.
• B) are involved in certain decisions and behaviors.
• C) have a high degree of cognitive response to ads.
• D) are involved in a response to a sales campaign.
• E) have a high degree of both cognitive and affective response to ads.

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Definitions:

Trial

A formal examination of evidence by a judge, and typically a jury, in order to determine guilt or innocence in a case of law.

Moot

A term used to describe a case, argument, or problem that has become irrelevant or academic, thus not requiring a practical resolution.

Summary Judgment

A legal determination made by a court without a full trial when no material facts are in dispute, allowing for a decision on the legal issues.

Exclusive Jurisdiction

A legal authority wherein only one particular court has the power to adjudicate a case.