One Way to Increase the Likelihood That Consumers Will Process

question 17

Multiple Choice

One way to increase the likelihood that consumers will process a message is by suggesting that the product or service will

• A) fulfill a need, value, or goal.
• B) increase a consumer's safety needs.
• C) be able to create new affect.
• D) increase a consumer's functional needs.
• E) increase a consumer's processing of the message.

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Definitions:

Hazan and Shaver

Psychologists who developed the theory that romantic love in adulthood follows the same attachment patterns individuals have as children with their caregivers.

Adults

Individuals who have reached the age of majority, typically defined in terms of legal responsibilities, physiological development, and social standing.

Romantic Love

A profound and emotional state of attachment and affection towards a partner.

Bowlby and Ainsworth

Psychologists known for their work in attachment theory, explaining the importance of early emotional bonds between a child and their primary caregiver.