Gallo Positions Its Wine as an Instrumental Part of Family

question 26

Short Answer

Gallo positions its wine as an instrumental part of family festivities.Advertisements portray families gathering for picnics and parties with Gallo wine present.Why is such a position appealing to the consumer?

---

Definitions:

Chemical Castration

The administration of medication designed to reduce libido and sexual activity, often used as a treatment for sex offenders.

Aversive Stimulus

An unpleasant or harmful stimulus used to decrease or prevent a behavior through negative reinforcement or punishment.

Deviant Sexual Arousal

Sexual arousal that deviates from what is considered typical or socially acceptable, often discussed in contexts pertaining to sexual disorders or preferences.