In the Hot Desert Arboretum,signs Picturing an Ice-Cold Can of Coca-Cola

question 77

Multiple Choice

In the hot desert arboretum,signs picturing an ice-cold can of Coca-Cola were posted up in various locations.This is an example of a marketer making a stimuli

• A) personally relevant.
• B) pleasant.
• C) surprising.
• D) easy to process.
• E) more verbal than visual.

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Definitions:

Positive Traits

Inherent characteristics or qualities that are viewed favorably and contribute to an individual’s overall personality and behavior.

Attractiveness

The quality of being pleasing or appealing to the senses, often used in the context of physical appearance but can also relate to personality, behavior, or other traits.

Positive Traits

Characteristics or attributes that are seen as beneficial, contributing to the positive aspects of an individual's personality and behavior.

Illusory Correlation

A cognitive bias in which people perceive a relationship between two variables even when no such relationship exists.