Advertisers Develop Multiple Ads with the Same Central Message to Combat

question 66

Multiple Choice

Advertisers develop multiple ads with the same central message to combat the attention problem of

• A) being inattentive.
• B) habituation.
• C) being selective.
• D) being over exposed.
• E) saturation.

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Definitions:

Bachrach and Baratz

Two political scientists known for their theory on power and decision-making, particularly the concept of nondecision-making as a form of power.

Three-Dimensional Model (Lukes)

A framework proposed by Steven Lukes for analyzing power dynamics, encompassing decision-making power, non-decision-making power, and ideological power.

Transactional Model (Deetz)

A communication framework proposed by Stanley Deetz, which views communication as a series of transactions or exchanges between individuals, focusing on the power dynamics and intentions involved.

Advertising Firm

A business specialized in creating, planning, and handling advertising and sometimes other forms of promotion for its clients.