Marketers Can Capture Attention by Using Stimuli That Are Easy

question 52

Essay

Marketers can capture attention by using stimuli that are easy to process.Describe three things that make a stimulus easy to process and their effects on consumers.

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Definitions:

Reasonable Reliance

The dependence by one party on the representations or promises of another where such reliance is logically or legally justifiable.

Material Fact

Information that is significant enough to influence a decision, especially pertinent in contract and disclosure laws.

Utah Law

Law specific to the state of Utah, governed by state legislation and legal precedents within Utah jurisdiction.

Public Record

Documents or pieces of information that are not considered confidential and are kept by government agencies, available for public access and inspection.