The Factors That Influence Exposure of Marketing Stimuli to a Potential

question 5

Multiple Choice

The factors that influence exposure of marketing stimuli to a potential customer are

• A) a commercial and informational retrieval.
• B) information retrieval and interactive marketing.
• C) position of an ad within a medium, product distribution, and shelf placement.
• D) a commercial and a magazine ad.
• E) attention and motivation of the customer.

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Definitions:

Cognitive Appraisal Theory

A theory in psychology that describes the process in which an individual evaluates and interprets a situation, influencing their emotional reaction.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, representing a hierarchy of human needs, from basic physiological needs to self-actualization.

Drive-Reduction Theory

A theory suggesting that the motivation of behavior arises from biological needs that drive an individual to act in ways that reduce these drives.

Cognitive Developmental Theory

A theory in psychology that explains how children acquire the ability to think, learn, and reason as they grow.