Marketers Might Not Want Consumers to Notice That the Size

question 47

Multiple Choice

Marketers might not want consumers to notice that the size of their candy bar has shrunk again.This is an example of when marketers do not want a(n)

• A) subliminal perception to be exceeded.
• B) cognitive barrier to be crossed.
• C) absolute affect to be aroused.
• D) differential threshold to be crossed.
• E) minimal cognition to be elicited.

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Definitions:

Local Middle School

An educational institution typically serving students in the intermediate grades, often grades 6 through 8, within a local community.

Case Study

A research approach that involves the in-depth investigation of a single case, event, or subject to explore its complex aspects in detail.