Examlex
How do each of the key characteristics of attention influence a marketing communication's effectiveness?
Marginal Propensity
Refers to the increase in personal consumer spending that occurs with an increase in disposable income.
Aggregate Expenditure
The total amount spent on goods and services in an economy at a given level of income during a specific period.
Marginal Propensity
The ratio of the change in consumption or saving to the change in income, indicating how income changes affect spending or saving behaviors.
Aggregate Expenditure
The total amount of spending in the economy that includes consumer spending, investment, government spending, and net exports.
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