Consumers That Have a Strong Positive Image of a Brand

question 59

True/False

Consumers that have a strong positive image of a brand prior to the brand suffering a crisis were likely to suffer more image damage then a brand where consumers had a negative image association.

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Precipitation in the form of water droplets that falls from clouds in the sky to the earth's surface.

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A fallacy that attacks the person making an argument rather than addressing the argument itself.

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