Ford Recently Sold the Rights to Use the Mustang Brand

question 18

Multiple Choice

Ford recently sold the rights to use the Mustang brand on a men's cologne.This is an example of

• A) co-branding.
• B) product extension.
• C) franchising.
• D) joint ventureship.
• E) licensing.

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Definitions:

Psychomotor Retardation

A slowing down of thought and physical movements, common in severe depression and other psychiatric disorders.

Community Meeting

A gathering of members of a community to discuss issues, share information, and make decisions regarding local matters or interests.

Daily Bathing

The practice of washing the body in a bath or shower every day as part of personal hygiene routines.

Electroconvulsive Therapy

A psychiatric treatment involving electrically induced seizures in anesthetized patients to treat severe mental disorders.