An Important Consequence of Brand Extensions Is That Consumers Often

question 42

Multiple Choice

An important consequence of brand extensions is that consumers often

• A) diminish their set of associations with the new product.
• B) develop a lower set of expectations for the new product due to the associations they carried from the original product.
• C) are able to create an entirely new brand personality.
• D) are able to create an entirely new brand image that is different from the image of the original product.
• E) transfer associations and affect from the original brand schema to the brand extension.

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Definitions:

Sample Size

The number of observations or individual elements selected from a population to be included in a study or experiment.

Effect Size

A metric that assesses the extent of a phenomenon or the robustness of the link between variables.

Z-Test Statistic

A statistical measure used in hypothesis testing, representing the number of standard deviations a data point is from the mean.

Interpret

To explain the meaning of information, data, or actions to understand their significance or implications.