Scripts Are Best at Helping Marketers to Better Understand How

question 56

Multiple Choice

Scripts are best at helping marketers to better understand how consumers

• A) process information at one point in time.
• B) remember information at one point in time.
• C) buy and use an offering.
• D) feel about an brand.
• E) feel about an ad.

---

Definitions:

Male Fetuses

Fetuses that are genetically male, typically identified by the presence of XY chromosomes.

Ultrasound

Prenatal medical procedure using high-frequency sound waves to detect the outline of a fetus and its movements, so as to determine whether a pregnancy is progressing normally.

Amniotic Sac

A fluid-filled sac within the uterus that surrounds and protects the developing fetus during pregnancy.

Low-Birth-Weight Babies

Weight of less than 5½ pounds (2500 grams) at birth because of prematurity or being small for date.