When the Goal Is to Appeal to a Broad Segment

question 69

Multiple Choice

When the goal is to appeal to a broad segment of consumers,one strategy is for a company entering a product category to

• A) position the brand separately from the other brands.
• B) position the brand close to the category prototype.
• C) increase the number of associations with the product category.
• D) change the brand name.
• E) create an entirely new set of associations for the brand.

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Definitions:

Attract Capital

Strategies or actions taken by a business or country to draw in investment funds from external sources.

Nontax Paying Entity

An entity, such as a nonprofit organization, that is exempt from paying taxes to the government.

Limited Partnership

A partnership consisting of at least one general partner and one or more limited partners, with limited liability for the latter.

Attract Capital

The act of drawing investment funds or resources towards a business, project, or idea, typically through the promise of profit or other financial gains.