How Can Marketers Use Brand Extensions? Give an Example

question 97

Short Answer

How can marketers use brand extensions? Give an example.

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Definitions:

Divestiture

Corporate action of selling off subsidiary business units or interests.

Business Transaction

An exchange between two or more parties that involves the buying, selling, or trading of goods, services, or information.

Subsidiary Business

A company that is completely or partially owned and controlled by another company, known as the parent company.

Company Intranet

A private network used by a company to securely share corporate information and computing resources with its employees.