If Marketers of Furniture Categorize Their Brand as a Recliner,but

question 73

Multiple Choice

If marketers of furniture categorize their brand as a recliner,but Austin wants a sofa,he may not think of this brand to suit his needs because

• A) it is categorized in such a way that it will be not part of his consideration and choice.
• B) it is categorized in such a way that the scheme is too elaborate.
• C) it is categorized in such a way that he would not be satisfying to Buddy.
• D) the categorization makes it difficult for Buddy to comprehend.
• E) Buddy has not developed a category for this brand.

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Definitions:

Sexual Orientation

An individual's pattern of emotional, romantic, or sexual attraction to others, which can be straight, homosexual, bisexual, etc.

Gender Role

The expectations and norms for men and women's behavior, roles, and activities as established by societal constructs.

Sexual Double Standard

A social belief that judges heterosexual men and women differently for the same sexual behavior, often favoring men.

Vaginal Surgery

Medical procedures performed on the vagina, which can be for health reasons, cosmetic reasons, or as part of gender reassignment surgery.