____ Is a Useful Sales and Marketing Tool to Help

question 19

Multiple Choice

____ is a useful sales and marketing tool to help companies match customers with products they would be likely to purchase.

• A) Customer service
• B) Customer profiling
• C) Personalization
• D) Data mining

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Definitions:

Repeated Game

A strategic interaction that occurs multiple times, allowing players to potentially develop strategies based on past outcomes.

Price Competition

A type of competition in which companies try to attract customers by offering lower prices than their competitors.

Equilibrium Payoff

In game theory, the reward or outcome each player expects to receive when all players choose strategies that lead to a stable state where no player can benefit by changing their strategy alone.

Advertising Strategy

An advertising strategy is a plan designed to reach and persuade potential customers to buy a product or service or take any action desired by the advertiser.