One Controversial Patent Granted to Google in 2013 Is for "____

question 72

Multiple Choice

One controversial patent granted to Google in 2013 is for "____" advertising-a business model for charging advertisers according to the number of views an ad receives via a "head mounted gaze tracking device".

• A) pay-to-look
• B) pay-for-play
• C) pay-for-gaze
• D) pay-to-view

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Definitions:

Marginal Cost

The augmentation in total cost triggered by the creation of one further unit of a product or service.

Equilibrium Price

The price at which the quantity of a good demanded by consumers equals the quantity supplied by producers, leading to a state of market equilibrium.

Equilibrium Price

The cost at which the amount of a product that buyers want to purchase matches the amount that sellers are willing to supply, creating equilibrium in the market.

Marginal Cost

Marginal cost is the increase in total cost that arises from producing one additional unit of a product or service.