Case-Based Critical Thinking Questions Case 16-2 Jill Is Starting a Fast

question 34

Multiple Choice

Case-Based Critical Thinking Questions Case 16-2 Jill is starting a fast food delivery company. She has designed a logo and plans to print flyers to advertise her services. In order to prevent others from stealing her logo, Jill should obtain a ____.

• A) patent
• B) trademark
• C) copyright
• D) digital watermark

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Definitions:

Family Business

A commercial organization in which decision-making is influenced by multiple generations of a family related by blood, marriage, or adoption, who are closely involved with its operations.

Second Generation

Typically refers to the offspring of immigrants in a new country, or the next version or iteration of a product or technology.

Business Incubators

Organizations designed to support the successful development of entrepreneurial companies through an array of support resources and services.

Start-ups

Newly established businesses, often focused on unique products or services in their initial stages of development.