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Why are two-sided messages effective?
Population of Differences
Refers to a set of variations or changes among a group's members or between groups being studied.
Confidence Interval
A range of values, derived from sample statistics, that is believed to contain the true population parameter with a certain level of confidence.
Population Average Amounts
The mean value calculated from the entire set of values in a population.
Age Groups
Categories of people of different ages, used for statistical analyses and recognizing demographic patterns.
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