If Consumers Hold an Existing Attitude with Confidence,credible Sources Will

question 26

Multiple Choice

If consumers hold an existing attitude with confidence,credible sources will

• A) have greater impact.
• B) affect emotions but not cognitions.
• C) have less impact.
• D) affect cognitions but not emotions.
• E) have a boomerang effect.

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Definitions:

Standard Deviation

A metric that reflects the degree of spread or scattering of values within a collection, illustrating the deviation of values from the central mean.

Probability

An assessment of the probability that a specific event will happen.

Heights of Men

A statistical data point or measure that refers to the distribution and measurement of stature among the male population.

Standard Deviation

A criterion for determining the degree of variation or distribution range in a set of values.