If Consumers Hold an Existing Attitude with Confidence,credible Sources Will

question 26

Multiple Choice

If consumers hold an existing attitude with confidence,credible sources will

• A) have greater impact.
• B) affect emotions but not cognitions.
• C) have less impact.
• D) affect cognitions but not emotions.
• E) have a boomerang effect.

---

Definitions:

Typewritten Name

The name of a person or entity printed using a typewriter or printed in a font that mimics typewriter text.

Attention Line

A part of an address or heading in a document that directs the material to a particular person or department within an organization.

Complimentary Close

A polite phrase used at the end of a letter or email before the sender's signature, often expressing friendliness or regards.

Inside Address

The address of the recipient as it appears in a formal letter, typically placed just below the sender's address or letterhead.