Examlex
Key Terms Instructions: Please define the following key terms. Show Who? What? Where? When? Why Important?
Montesquieu
Push Orientation
A promotional strategy where products or services are pushed through marketing channels to end-users, often involving aggressive sales and advertising tactics.
Personalization
The customization of products, services, or content to fit the specific needs or preferences of individual users or customers.
LARA Framework
The LARA Framework is a customer engagement model that stands for Listen, Analyze, Relate, and Act, used to enhance interactions and relationships with customers through personalized experiences.
Service Recovery
The actions a company takes to rectify a problem following a service failure, aiming to restore customer satisfaction and loyalty.
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