When a Consumer Has Limited MAO to Process Marketing Communications,he/she

question 13

Multiple Choice

When a consumer has limited MAO to process marketing communications,he/she will still form attitudes through the

• A) central route to persuasion.
• B) peripheral route to persuasion.
• C) inferential route to persuasion.
• D) myopic inferences.
• E) subliminal persuasion.

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Definitions:

Contaminates

Substances that pollute or make something impure by physical, chemical, or biological means.

Strict Clean Technique

A set of infection control practices aiming to reduce the number of microorganisms and prevent the spread of infections in medical settings.

Urinary Catheter

A tube inserted into the bladder to allow for the drainage of urine when a person cannot urinate naturally.

Perineal Care

The practice of cleaning the genital and anal areas to prevent infection.