Nathan Did Not Like an Ad and Because of This,he

question 65

Multiple Choice

Nathan did not like an ad and because of this,he did not believe the ad's claims and he did not like the brand.This is an example of the

• A) favorable attitude theory.
• B) affective reaction law.
• C) cognition/affect hypothesis.
• D) evaluative consistency theory.
• E) dual-mediation hypothesis.

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Definitions:

Signal-Detection Theory

A framework describing how individuals differentiate between informative signals and noise in the environment.

Cognitive Dissonance Theory

A theory suggesting that we experience discomfort (dissonance) when our thoughts, beliefs, or behaviors are inconsistent with each other, leading to a change in one to reduce the dissonance.

Opponent-Process Theory

A psychological and neurological model that describes how opposing emotions balance out over time, influencing feelings and behaviors.

Depth-Of-Processing Theory

This theory posits that the depth (shallow to deep) of mental processing affects long-term memory retention; deeper levels of analysis produce more durable memory traces.