Music in Advertising Can Likely Have All of the Following

question 15

Multiple Choice

Music in advertising can likely have all of the following positive effects except

• A) attracting attention.
• B) being used as an effective classical conditioning strategy.
• C) increasing the rate of recall of central arguments in an ad.
• D) generating positive feelings.
• E) stimulating emotionally laden memories.

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Definitions:

Fascism

A political ideology that advocates for authoritarian ultra-nationalism, centralized power, and dictatorial leadership, often combined with the suppression of opposition.

Ethiopia

A country in the Horn of Africa, known for its ancient civilization and diverse cultural heritage.

Italian Aggression

Refers to the expansionist policies and military actions of Italy, particularly under Fascist rule in the early to mid-20th century.

Cause Célèbre

A controversial issue or incident attracting a great deal of public attention.