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Key Terms Instructions: Please Define the Following Key Terms

question 54

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Key Terms Instructions: Please define the following key terms. Show Who? What? Where? When? Why Important?
Pillars of Society


Definitions:

Brand Extension Authenticity

The genuine and credible expansion of a brand into new categories or markets, maintaining its core values and identity.

Sincerely Motivated

denotes a state of being genuinely driven or inspired to act or accomplish something without hidden agendas.

Brand's Essence

The core identity or fundamental nature of a brand that distinguishes it from competitors and resonates with consumers.

Extension Authenticity

The authentic and believable growth of a brand into new categories or markets while preserving its fundamental values and identity.

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