Examlex
Key Terms Instructions: Please define the following key terms. Show Who? What? Where? When? Why Important?
Angela Merkel
Decision-Making Process
The steps or stages involved in choosing among alternatives to solve a problem or achieve an outcome.
Post-Purchase Dissonance
The feeling of uncertainty or regret after making a significant purchase, often leading to a reassessment of the decision.
Buy Centers
Groups or committees within organizations responsible for making purchasing decisions, often consisting of members from various departments.
Purchase Decisions
The process by which consumers identify needs or desires, gather information, evaluate alternatives, make the buying choice, and reflect on the satisfaction with the purchase.
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