Inhibition Is Important for Marketers Because

question 99

Multiple Choice

Inhibition is important for marketers because

• A) it can increase MAO to process information about the general evaluation of a brand.
• B) it can decrease MAO to process information about the general evaluation of a brand.
• C) it will usually bias information about a brand in a positive direction.
• D) key aspects of a brand may not even enter the consumer decision process.
• E) it can lead to forgetting attitudes about a brand.

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Definitions:

Asserting

The act of stating something confidently and forcefully as a fact.

Connectives

Logical operators that join or modify statements and propositions in logic, such as "and", "or", "if...then".

Propositions

Declarations or propositions that convey an assessment or viewpoint, capable of being either correct or incorrect.

Subjects

The topic or matter being discussed or described in a sentence, paragraph, or work; also individuals or entities that are being studied or observed.