Whether Targeting Real or Ideal States,it Is Important for Marketers

question 59

Multiple Choice

Whether targeting real or ideal states,it is important for marketers to ____ in order to avoid the consumer's consideration of other alternatives.

• A) detach affect from the attitudes toward the product
• B) detach cognitions from the attitudes toward the product
• C) narrow the discrepancy between the ideal and actual states
• D) position the product as the solution to the consumer's problem
• E) narrow the discrepancy between the expectations and aspirations

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Definitions:

Helping Professional

An individual in fields such as psychology, counseling, or social work who provides support and assistance to people in need.

Biological Factors

These refer to the physiological and genetic influences that affect an individual's characteristics, behaviors, and health.

Environment

The combination of external physical, chemical, and biological factors and social and cultural influences that affect an individual or community's well-being.