All of the Following Statements of the Relationship Between Brand

question 15

Multiple Choice

All of the following statements of the relationship between brand recall and choice are true except

• A) there is a strong relationship between brand recall and choice.
• B) there is a strong inverted U-shaped relationship between brand recall and choice.
• C) the relationship between brand recall and choice is positive.
• D) brands that are recalled are more likely to be chosen.
• E) consumers' choices could be altered simply by manipulating recall, even when brand preferences were unchanged.

---

Definitions:

Closure

The psychological tendency to seek a coherent and logical ending to an open issue or incomplete task.

Interposition

A visual cue for depth perception that occurs when one object partly blocks another; it can provide information about the relative positions and distances of objects in space.

Bottom-Up Processing

Information processing in which individual components or bits of data are combined until a complete perception is formed.

Top-Down Processing

Information processing in which previous experience and conceptual knowledge are applied to recognize the whole of a perception and thus easily identify the simpler elements of that whole.