Inhibition Is Important for Marketers Because

question 99

Multiple Choice

Inhibition is important for marketers because

• A) it can increase MAO to process information about the general evaluation of a brand.
• B) it can decrease MAO to process information about the general evaluation of a brand.
• C) it will usually bias information about a brand in a positive direction.
• D) key aspects of a brand may not even enter the consumer decision process.
• E) it can lead to forgetting attitudes about a brand.

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Definitions:

Percentage-of-Receivables Basis

A method used to estimate the amount of bad debt expense by applying a fixed percentage to the total amount of accounts receivable.

Allowance for Doubtful Accounts

A contra-asset account used to estimate the portion of a company's receivables that may not be collectible.

Bad Debt Expense

An expense reported on the income statement, representing the amount of non-collectible accounts receivable during a period.

Direct Write-off Method

An accounting method where bad debts are expensed only when they are deemed uncollectible.