Examlex
Key Terms Instructions: Please define the following key terms. Show Who? What? Where? When? Why Important?
Hebrew tribes
Customization
The process of tailoring products or services to meet the specific needs or preferences of individual customers.
Customerization
The growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer.
Online Customer Experience
The total interactions and perceptions a customer has with a brand's online presence, including website navigation, online service, and digital communication.
Commercial Transactions
The act of buying, selling, or exchanging goods or services between businesses or entities.
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