Examlex
Key Terms Instructions: Please define the following key terms. Show Who? What? Where? When? Why Important?
Babylonian Captivity
Purchase Process
The series of steps that a customer goes through when deciding to buy a product or service, from recognizing a need to post-purchase evaluation.
Memory
The ability to store, retain, and subsequently retrieve information.
Internal Locus
Internal Locus refers to a belief that individuals control their own destiny and outcomes are a result of their actions rather than external factors.
External Locus
A belief system or psychological orientation that attributes success or failure to external factors beyond one's control.
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