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When Rome's army had been decimated by Hannibal and the Carthaginians stood poised to attack the city, Rome was able to win the war by
Planning Gap
The difference between future desired performance and projected actual performance, identified during strategic planning processes.
Sales Revenue Data
Information regarding the income generated from the sale of goods or services before any expenses are subtracted.
Visionary Organization
An enterprise that is guided by a clear, inspirational long-term vision, aimed at achieving significant goals or making a profound impact.
Marketing Environment
The external factors, including social, economic, technological, and political conditions, that affect a company's marketing strategies and performance.
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