Focusing Consumers' Attention on Certain Attributes Is a Good Way

question 8

Multiple Choice

Focusing consumers' attention on certain attributes is a good way to increase the probability that judgments of their products and services are

• A) evaluated by a noncompensatory process.
• B) evaluated by a peripheral-route process.
• C) being anchored by a positive initial value.
• D) subject to the sleeper effect.
• E) judged by cutoff values.

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Definitions:

Great Society

A set of domestic programs launched by President Lyndon B. Johnson in the 1960s aimed at eliminating poverty and racial injustice, and to improve education, healthcare, and welfare in the United States.

Annual Income

The total amount of money earned by an individual or entity in one year from all sources before taxes.

Kerner Report

A landmark 1968 report that investigated the causes of the 1967 race riots in the United States and provided insight into racial discrimination and inequality.

Urban Riots

Violent disturbances in urban areas, which can be prompted by social, economic, or political grievances, leading to property damage, injuries, and deaths.