By Convincing Consumers That They Should Not Accept a Lower

question 31

Multiple Choice

By convincing consumers that they should not accept a lower level on an important attribute,competitors can be rejected from consideration.This is best thought of as an example of marketers

• A) decreasing the importance of an attribute.
• B) getting customers to switch from a compensatory to a noncompensatory strategy.
• C) increasing the importance of overall brand evaluation so that consumers will choose their brand.
• D) increasing the memorability of the brand image.
• E) getting consumers to choose an additive difference model.

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Definitions:

Lost Profits

Damages recoverable in a lawsuit, representing the amount of profit one party would have made had the other party not breached a contract or committed a wrongful act.

Replacement Seed

relates to seeds provided to replace initial batches that were defective or failed to germinate, ensuring agricultural productivity is not compromised.

Specific Performance

A legal remedy in contracts requiring the party who breached the contract to perform their contractual obligations, rather than simply paying damages.

Replevin

A legal action to recover personal property that has been wrongfully taken or detained.