In One Study,consumers Were Asked to Make Judgments About Ground

question 90

Multiple Choice

In one study,consumers were asked to make judgments about ground beef.One group was told that the beef was 75 percent lean and another group was told that it was 25 percent fat.Even though these two statements contain identical information,the "lean" group produced significantly more positive ratings than the "fat" group.This process is called

• A) perceptual mapping.
• B) retrieval processing bias.
• C) quality processing bias.
• D) framing.
• E) identical differentiation.

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Definitions:

Extrinsic Motivations

Driving factors for behavior that come from external rewards, such as money or praise, rather than from internal satisfaction.

Goals

objectives or desired outcomes that an individual or organization aims to achieve through effort and planning.

Self-Determination Theory

A psychological framework suggesting that people are motivated to grow and change by three innate and universal psychological needs: autonomy, competence, and relatedness.

Intrinsic Motivations

The drive to engage in activities for the inherent satisfaction or pleasure derived from the activity itself, rather than for some separable consequence.