Examlex
A free sample generates a trial use of a brand.A high-value coupon might be included with the sample to induce the consumer to purchase the product.Then,a series of lower-value coupons are used to promote further repurchase.When the coupons are withdrawn,marketers hope that the consumer will purchase by habit.This is an example of
Devoid of Emotion
A term describing a state or condition where there is a complete lack of emotional expression or feeling.
Brand Licensing
The practice where a brand owner permits another company to use its brand, logo, or product identity in exchange for a fee or royalty, to expand its market and product lines.
Co-Branding
A marketing strategy that involves the collaboration of two or more brands to create a product or service that leverages the strengths and appeal of both brands.
Generic Branding
A branding strategy that emphasizes the product category rather than a specific brand, often used for products perceived as commodities.
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